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Masculine versus feminine job descriptions continues to be a prominent discussion these days. Last week I shared TheTop 10 Masculine Biased Terms Found in Job Descriptions. If you’re aiming to gender-neutralize your job advertisements, removing those top 10 masculine-biased terms is an excellent initial step. So, do many feminine-biased terms exist in job advertisements? Some … Read more
To draw in more female applicants, a solid starting point is to eradicate your job description’s gender bias. Gender bias in job descriptions is the most straightforward lever you can act upon to hire more women. The 80/20 Principle applies here. Well, nearly. You can eliminate approximately 70% of job description gender bias by altering … Read more
In spite of the diligence of advocates and women across various fields, gender prejudice persists in the recruitment process. Numerous hiring experts recognize more prevalent forms of gender bias, such as discrimination related to pregnancy. Less recognized is prejudiced terminology in job postings. However, biased terminology in job postings, such as descriptions that favor masculine-coded … Read more
What are the finest Engineering job titles for you and your team? I analyzed 265 Engineering titles searched by candidates (and organizations!) to discover the ideal titles for you to select from. This marks the most recent installment in Ongig’s series entitled Job Titles: The Definitive Guide. In this article, you will discover: Categories of … Read more
You’ve heard me discuss “readability” in employment postings lately. It’s crucial. Clear job descriptions have higher application rates. We’ve analyzed the effectiveness of various job description tactics using machine learning. We discovered that readability is among the top three critical attributes a job description can possess. The other two are gender neutrality and an overall … Read more
Today I’m going to share some fantastic employer brand marketing tactics. These are the identical tactics our leading clients utilize to remain in the thoughts of job seekers. Let’s dive in! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruitment Microsites 1. … Read more
Dissatisfied with your evaluations on Glassdoor? We’re here to guide you on how to enhance your Glassdoor ratings. First of all: don’t fret; numerous employers feel the same way. However, your Glassdoor score does have an impact on your recruitment. For example, Appcast recently verified that improved Glassdoor ratings raised application rates for job postings. … Read more
It’s widely acknowledged that your organization’s career portal is one of the most crucial components of your recruitment strategy. In fact, it’s an integration of numerous efforts: candidate experience, employer branding, recruitment marketing, diversity and inclusion. So, continue exploring this career portal guide. The essential message: Enhancing your organization’s career portal is vital if you … Read more
Today I’m going to present to you an EXTREMELY effective compilation of employer branding techniques for your job listings. Indeed, you’ll discover 30+ techniques, pointers, and illustrations in this article. Thus, if you aim to create compelling, converting job advertisements you’ll truly appreciate this compilation. Employer Branding Techniques on Job Listings vs Company Career Page … Read more
A method to draw in exceptional talent is by crafting compelling job listings.However, numerous elements contribute to formulating a successful job listing. For example, you need to ensure the JD is gender neutral, devoid of exclusionary terminology, consistent, and easily comprehensible.This is where a text analysis tool becomes invaluable. These instruments assist in reducing bias … Read more