Dissatisfied with your evaluations on Glassdoor? We’re here to guide you on how to enhance your Glassdoor ratings. First of all: don’t fret; numerous employers feel the same way.
However, your Glassdoor score does have an impact on your recruitment.
For example, Appcast recently verified that improved Glassdoor ratings raised application rates for job postings.
The typical Glassdoor employer rating stands at 3.4 out of 5 (that doesn’t sound particularly great, does it?). This is primarily because discontented former employees frequently dominate the Glassdoor platform delivering reviews.
After all, it’s at no cost for the disgruntled worker to provide a review, and it probably gives them a moment of satisfaction. Your existing employees are less likely to contribute ratings because they’re occupied delivering exceptional work for you!
However, you can transform this dilemma with the free suggestions listed below. Enjoy!
Note: To benefit from the tips that follow, you must first “claim” your complimentary employer profile on Glassdoor. Here’s the “Free Employer Account” page which provides basic access to Glassdoor’s Employer Center.
1) Promote Your Business Profile to Elevate Your Glassdoor Ratings
The initial step in enhancing your Glassdoor ratings is to inform your employees about your Glassdoor profile.
To garner company-wide backing, the CEO should dispatch a personalized email or hold a town hall meeting to elaborate on Glassdoor: its significance, why it’s vital, how it helps the organization, and a concise guide on how to write company reviews and evaluations.
Additionally, solicit online reviews through Glassdoor’s customizable email templates and shareable links, which you can integrate into other communication platforms like Slack.
2) Review and Answer Feedback
It may seem obvious, yet many of you overlook reading and replying to your feedback.
Responding is cost-free, and the employer holds the concluding remark. This doesn’t incur any expense and demonstrates to employees and candidates that you’re engaged.
Encountering criticisms on Glassdoor can be tough. After all, no one wants to read unfavorable comments about themselves. However, this is not sufficient justification for dismissal. You can mitigate the negative publicity by acknowledging it. Offer an apology if necessary, and present a positive, customized public response.
Engaging with all feedback is an excellent method to exhibit that your company is open to listening to opinions and is dedicated to enhancing the experience for current and future employees. When staff and applicants observe that Glassdoor reviews are taken earnestly, they are motivated to share genuine feedback, thus increasing your evaluations.
3) To Enhance Your Glassdoor Ratings, Request Current Employees for Reviews
Make it a consistent practice to urge candidates & employees to “share their thoughts on our performance.” This approach is more likely to balance the negative evaluations.
I suggest you request reviews from employees in at least these two ways:
- On a consistent basis (to ensure they come in steadily)
- After significant events (e.g., following an annual company gathering or other motivational occasions).
Most importantly, conversing with happy employees about your company culture is crucial. These individuals are:
- Long-standing employees – these individuals who have been with your company the longest. There must be a significant reason for their retention: outstanding benefits/work perks, an incredible company culture, and their reluctance to move to different employers.
- Employees recently elevated – they are more prone to discuss what they enjoy about the company, what they value, how the company fosters a healthy work environment, how unique your organization is compared to others, and how the company acknowledges their efforts.
- Employees who received positive performance evaluations/ratings – if they were awarded a bonus or salary increase following a successful performance review, they are more inclined to commend the company for acknowledging and rewarding good work.
- Managers – supervisors can be your allies in motivating their teams to provide Glassdoor reviews. When hiring for new roles, managers can encourage reviews so prospective candidates have insights into what occurs in the roles and the company daily. Set reminders every six months to one year to prompt managers to engage their team members for updated opinions.
- Members of ERGs (employee resource groups) – if your organization prides itself on a robust DEI presence, seeking Glassdoor reviews from these individuals will result in a strong employer brand and attract diverse candidates
Implement a plan for requesting these individuals for reviews. Schedule them in groups, ensuring you have ample reviews distributed throughout different times of the year.
4) Request Reviews from Freelancers and Interns
Many employers forget to invite freelancers/contractors and interns for feedback. They can be an underutilized source for additional higher-rated reviews. You just need to ask.
Another reason that freelancer/contractor/intern reviews might yield high scores is that their limited time with you decreases the likelihood of encountering any “nightmare” experience with your business.
5) Share the “Write Review” Link with Candidates to Enhance Your Glassdoor Ratings
Bear in mind that candidates can also evaluate you on Glassdoor. And this is another excellent means to uplift your Glassdoor ratings.
One complimentary tip: when you or your team express gratitude to your candidate for meeting with you, include this link: https://www.glassdoor.com/mz-survey/interview/collectQuestions_input.htm in your message.
This will direct the candidate to a page similar to the one below where they can evaluate you. There are two effective psychological triggers here:
- Candidates are more inclined to give you a better rating if you have just thanked them (Law of Reciprocity)
- Candidates are more likely to provide you a higher rating if they believe you’re observing them (Observation Effect).
Once more, this is complimentary for you to undertake. You aren’t required to compensate Glassdoor at all. It’s simply sound business practice.
6) Communicate “Company Updates”
It’s without cost to release updates on Glassdoor. These updates reach all of your followers and individuals visiting your job listings on Glassdoor.
Advisory regarding dubious methods to enhance your Glassdoor ratings: There are currently numerous platforms referred to as “guaranteed rate Glassdoor” websites available. These services assert to elevate your ratings and enhance reviews on Glassdoor. Most are dubious and will ultimately harm rather than benefit you in the future. Be genuine!
7) Seize Significant Events
Every organization experiences pivotal events that stimulate enthusiasm and motivation among employees. Thus, putting them in a cheerful disposition to compose favorable reviews that will elevate your Glassdoor ratings.
Here are scenarios where you are most likely to garner 5-star reviews:
- Recently onboarded employees – are enthusiastic about commencing their new position and more likely to share favorable reviews. Inquire about their experience during the application process.
- Six months post-hire – at this point, newcomers have had sufficient time to absorb your culture and can provide insights to job seekers.
- Following employee engagement surveys – do you have team members who have given positive feedback in your recent surveys and would be inclined to endorse your workplace to their friends and coworkers? Encourage these employees to share their insights on Glassdoor.
- Work anniversaries – are sentimental moments when employees recollect how they began with the organization, their challenges, and the enjoyable experiences they shared with their colleagues. This milestone is worth celebrating, so why not invite them to narrate these memories in a review that will enhance your Glassdoor ratings?
- Exit discussions – if the individual appreciated their time with your company, you might ask them to chronicle their experience on Glassdoor.
Establish an employee review system tailored for each event to guarantee a consistent influx of reviews regularly. Collect employee information and dispatch prompts asking for a Glassdoor review when they experience these significant occasions.
8) Disseminate Glassdoor Ratings
Communicate the progress of your Glassdoor ratings to all employees consistently. Being open demonstrates that you value your employees’ opinions and emotions. It also fosters a sense of shared experience and accountability between employees and management.
When showcasing the employees’ Glassdoor ratings, emphasize the positive reviews, highlighting the areas where the company excels. Do not omit negative Glassdoor reviews, regardless of how uncomfortable they may be. Acknowledging your deficiencies illustrates that you care for your employees and are willing to enact improvements.
Sharing Glassdoor outcomes and discussing your action plan will encourage more employees to contribute reviews. They understand their feedback will be acknowledged and addressed.
The Influence of Employee Reviews on Employer Branding
Employee reviews on Glassdoor can significantly impact how others perceive your organization. These assessments shape the overall view of your company. Additionally, they play a crucial role in employer branding. Therefore, it’s essential to undertake the necessary measures to amplify your Glassdoor ratings.
Why Employee Reviews Matter
Employee reviews act as a glimpse into the daily dynamics at your company. They provide potential employees with insights into your workplace culture, work-life balance, and leadership team. Consequently, when prospective workers read favorable Glassdoor ratings, they perceive your organization in a favorable manner and are more inclined to apply for a job offer.
Conversely, negative reviews can damage your company’s image. Therefore, if disgruntled employees submit poor reviews, it could lead top talent to reconsider joining your team. Hence, HR teams and PR teams need to vigilantly monitor and manage these reviews.
The Strength of Genuine Feedback
Authentic reviews, whether positive or negative, deliver valuable employee feedback. When employees articulate their experiences, it assists HR professionals in identifying what works and what requires enhancement. Thus, promoting employees to share truthful reviews can facilitate the creation of a better workplace.
Negative feedback can also serve as a beneficial opportunity. It showcases aspects that need attention and can guide you to implement alterations that enhance the overall employee experience. Accordingly, addressing negative situations conveys that you value your employees and are devoted to improving your workplace. Doing so can also encourage individuals to update their unfavorable reviews, thus enhancing your Glassdoor ratings.
Establishing a Favorable Company Profile
A high Glassdoor rating can elevate your company profile and draw in more candidates. Glassdoor’s best places to work commonly have superior customer satisfaction ratings and are viewed as excellent workplaces. Thus, this not only attracts more candidates but also lures top candidates seeking a positive working atmosphere and robust leadership.
Leveraging Reviews to Your Benefit
Incorporating employee reviews into your Glassdoor strategy is a recommended practice for enhancing your employer brand. Therefore, ensure you feature positive experiences on social media and your company page. This can elevate your overall rating and boost the quantity of reviews you acquire.
It’s equally vital to respond to reviews. Therefore, express gratitude to employees for favorable feedback and constructively address negative feedback. This illustrates to prospective employees that you appreciate employee sentiments. It also shows that you are dedicated to fostering a splendid workplace.
Why I composed this:
I hope the above suggestions assist you. They are all accessible with a complimentary Glassdoor employer account.
Note: Our enterprise Ongig holds a strong belief in the influence of Glassdoor ratings so profoundly that our content management system now allows employers to add a Glassdoor widget (including rating, salary, and CEO approval) to every job listing. Candidates value your transparency! And if you lack a Glassdoor rating you take pride in, we provide an option for your employees to give their testimonials directly to you!