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<p class&equals=”lead”>Real estate leader Colliers International unveils a fresh “Power of Be” employee value proposition within its job descriptions.</p>
<p>The initial 2 sentences of several of their recent U.S. job postings feature 3 terms regarding what the applicant possesses the capability/capacity to “BE”. E.g.,</p>
<ul>
<li>“Be the authority”</li>
<li>“Be a collaborator”</li>
<li>“Be driven”</li>
</ul>
<p>Explore the initial 2 sentences in these 2 job listings on LinkedIn to view some illustrations (it appears they have approximately 20 of these “Be [fill in the blank]” taglines):</p>
<img title=”Employment_Branding_in_Job_Postings_Colliers_International_Ongig_Blog2 | Ongig Blog” fetchpriority=”high” decoding=”async” width=”791″ height=”522″ class=”aligncenter size-full wp-image-15989″ src=”https://blog.ongig.com/wp-content/uploads/2018/01/Employment_Branding_in_Job_Postings_Colliers_International_Ongig_Blog2.jpg” alt=”” srcset=”https://blog.ongig.com/wp-content/uploads/2018/01/Employment_Branding_in_Job_Postings_Colliers_International_Ongig_Blog2.jpg 791w, https://blog.ongig.com/wp-content/uploads/2018/01/Employment_Branding_in_Job_Postings_Colliers_International_Ongig_Blog2-167×110.jpg 167w, https://blog.ongig.com/wp-content/uploads/2018/01/Employment_Branding_in_Job_Postings_Colliers_International_Ongig_Blog2-300×198.jpg 300w, https://blog.ongig.com/wp-content/uploads/2018/01/Employment_Branding_in_Job_Postings_Colliers_International_Ongig_Blog2-768×507.jpg 768w” sizes=”(max-width: 791px) 100vw, 791px”/>
<img title=”Employer_Branding_taglines_in_job_postings_Colliers_Ongig_Blog | Ongig Blog” decoding=”async” width=”780″ height=”494″ class=”aligncenter size-full wp-image-15985 lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_taglines_in_job_postings_Colliers_Ongig_Blog.jpg” alt=”” data-srcset=”https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_taglines_in_job_postings_Colliers_Ongig_Blog.jpg 780w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_taglines_in_job_postings_Colliers_Ongig_Blog-174×110.jpg 174w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_taglines_in_job_postings_Colliers_Ongig_Blog-300×190.jpg 300w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_taglines_in_job_postings_Colliers_Ongig_Blog-768×486.jpg 768w” data-sizes=”(max-width: 780px) 100vw, 780px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 780px; –smush-placeholder-aspect-ratio: 780/494;”/>
<p></p>
<p>Subsequently, in the final line of the job posting, they emphasize the EVP:</p>
<img title=”Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1
| Ongig Blog” decoding=”async” width=”793″ height=”1162″ class=”aligncenter size-full wp-image-16003 lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1.jpg” alt=”” data-srcset=”https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1.jpg 793w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1-75×110.jpg 75w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1-205×300.jpg 205w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1-768×1125.jpg 768w, https://blog.ongig.com/wp-content/uploads/2018/01/Employer_Branding_Taglines_in_Job_Postings_Collier_International___Ongig_Blog1-699×1024.jpg 699w” data-sizes=”(max-width: 793px) 100vw, 793px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 793px; –smush-placeholder-aspect-ratio: 793/1162;”/>
<p>It’s wonderful to observe such employee value proposition illustrations at the job listing level rather than solely on the career homepage. The job advertisement frequently serves as the initial impression a prospective employee gets about joining your organization (i.e. they may discover it via Indeed, LinkedIn, Glassdoor, Google, etc.).</p>
<p>Ongig allows you to perform virtually anything with the job content generated by your ATS. You can incorporate employee value propositions, videos, images, chats, ratings and reviews, employee testimonials and a great deal more!</p>
<p class=”meta”><time datetime=”2018-01-23″>January 23, 2018</time> by <a href=”https://blog.ongig.com/author/rob-kelly/” rel=”author”>Rob Kelly</a> in <a href=”https://blog.ongig.com/category/employer-branding/” rel=”category tag”>Employer Branding</a></p>
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