95% of job applicants assert that an organization’s reputation influences their choice to submit an application (or not). Employer branding instruments aid in constructing a compelling image. And monitor your achievements. I discovered 5 tools you may wish to explore.
Before we proceed, here’s why “employer branding” holds such significance.
The significance of employer branding instruments
Employer branding pertains to how you manage and shape your reputation with job applicants, staff, and stakeholders. It’s about instilling a perception of your organization as a premier place to work. Even the way you craft job descriptions has a direct impact on your employer brand.
According to IT IQ Tech Recruiters, the four essential elements of employer branding include:
- Brand advocates (employees who enthusiastically promote their experiences)
- Your career webpage
- Brand consistency
- A social footprint
So, how do employer branding instruments assist? These tools enhance your capacity to attract, inspire, and retain both current (or prospective) employees. Some tools target specific aspects of employer branding, while others are more comprehensive.
Note: If you’re creating an employer brand for a non-profit, you may find this Branding for Non-Profit Organizations: The Definitive Guide beneficial.
5+ Excellent Employer Branding Tools
Here are 5+ tools (of numerous!) that aid in establishing robust employer brands:
1. PathMotion
PathMotion serves as a social platform for employees and candidates to connect and share experiences. Corporations like Mars, Lazard, Coca-Cola, AXA, the NHS, and the British Army utilize this employer branding tool to organize virtual events for candidates, automate emails and onboarding, share videos from employee champions, and integrate with their social media platforms.
Here are some success statistics from PathMotion users:
- 98% indicated they intended to apply after attending a virtual event
- 80% expressed they would recommend the tool to others
- 77% reported it positively influenced their perception of the company
- 68% stated it was crucial to their decision to accept an offer
2. Olivia from Paradox
Olivia’s AI assistant streamlines and simplifies the recruiting procedures while also crafting a pleasant experience for prospective candidates. Companies such as Aramark, Unilever, Citizens, CVS Health, McDonald’s, and Nestle rely on Olivia to maintain a cohesive brand identity.
It integrates with various recruitment tools (e.g., WhatsApp) and handles screening, applications, interview scheduling, Q&A, reminders, and more.
Rachel O’Connell, VP of HR at Great Wolf Lodge, remarked:
“The capacity to communicate with applicants in their preferred methods is priceless.”
3. BAM by Papirfly
BAM is an employer branding tool designed for generating on-brand marketing materials (e.g., social media content, videos, brochure templates, signage, and more).
Organizations like IBM utilize BAM to strategize campaigns, manage digital assets, and analyze performance:
“To anyone contemplating using Papirfly, I would say, “just go for it”. It has saved me and the local team an immense amount of time. I am confident that the materials they’re producing meet high standards and are entirely on-brand.”
— Global Recruitment Branding Manager, IBM
4. Employer Brand Index by Link Humans
Employer Brand Index (EBI) is a data-driven instrument that evaluates your employer brand based on feedback from your past, current, and prospective employees regarding your online presence.
EBI leverages insights from over 100 user-generated sources to assess your employer brand.
Companies such as Netflix, Pepsi, H&M, and L’Oréal apply EBI to monitor changes over time and evaluate the effectiveness of their initiatives based on 16 critical employer branding attributes:
5. Skill Scout
Skill Scout stands apart from other software-driven employer branding tools. However, it provides value by utilizing your employee narratives to exhibit to prospective candidates what working at your company truly entails.
CEO and Co-Founder Elena Valentine’s motto is “you cannot be what you cannot see.” Skill Scout aids in incorporating videos into your employer branding approach.
You can opt for “full-scale production,” where Skill Scout manages every element of creation. Or “production lite,” where you capture video content and Skill Scout oversees the remainder.
Note: If you require additional advice on enhancing your employer brand…explore this article on 9 Effective Employer Brand Marketing Strategies.
6. Insight
What is Insight? A software platform we’ve developed to provide our clients with data regarding their target talent demographics:
- Who they are: Their motivations, aspirations, and reasons for selecting a job.
- Where they are: The locations they search for jobs, and learn about opportunities.
- What they think about you: Your brand recognition, attractiveness, and whether they would contemplate applying to work with you.
- How to engage with them: Evaluate your marketing materials to refine your messaging for your audience before wasting budget on subpar content distribution.
Why is it significant?
“By utilizing Insight’s information, our clients can precisely target their activation campaigns to draw in candidates who align perfectly with their organization. This minimizes cost per hire and allows them to showcase ROI on all their employer branding & talent acquisition initiatives.”
7. Built In
Built Inserves as an employer branding and recruitment platform that aids businesses in evaluating, managing, and enhancing employer brand visibility and reputation across digital and AI-driven hiring avenues. ItsEmployer Brand Reputation (EBR) Scoregives insights into how organizations are regarded across search and AI response engines throughout the entire candidate hiring process. Built In combines AI-optimized branded content, analytics, and job distribution into one integrated system, serving as a blend of a consulting partner and a talent platform.
Why did I write this?
Our objective at Ongig is to assist you in attracting elite talent. Ongig’s software empowers you to craft efficient and inclusive JDs to match your image (and enhance your employer brand). Please request a demo to discover more.
Acknowledgments:
- 25 Incredibly Useful Employer Branding Tools (by Karim Ansari)
- 4 Employer Branding Tools to Employ in 2020 (by Naukri RMS)
- 50 Useful Employer Brand Tools, Tips, and Resources (by Katy French)
- Four Essential Components of Employer Branding (by Ryan Judd)
- The Harsh Reality About Why No One Wants to Work for Your Company (by J.T. O’Donnell)