If you are looking to craft enhanced job descriptions, there are several excellent free resources available.
Nonetheless, if a free resource isn’t providing what you need for creating job descriptions, consider Ongig’s Text Analyzer. Hence, for additional guidance on how to craft improved job descriptions, take a look at How to ComposeaJobSpecification— Top Practices & Samples.
The Hemingway App can assist you in writing succinct and sharp job descriptions. It also evaluates your writing for stylistic elements to ensure that applicants will concentrate on your precise job description.
Why is this significant? Conciseness is vital since lengthy job advertisements may deter prospective applicants from reviewing your complete job advertisement. It also helps prevent misunderstandings and saves time. A clearly written job description boosts your likelihood of attracting the suitable candidates through online job portals.
The Hemingway App assesses the readability of your content using academic grades. Therefore, the lower the grade level, the easier your message is to comprehend. Clear writing appeals to everyone, irrespective of their educational background.
Additionally, the Hemingway App marks words, phrases, and grammatical structures that complicate your writing, such as adverbs and passive constructions. These can unnecessarily extend sentences and impede reading.
Furthermore, phrases and sentences are highlighted in yellow, indicating they should be shortened or split. If the highlight is red, it signifies a sentence that is ‘extremely difficult to read’ and requires editing for better clarity. If you observe a purple highlight, it will propose a superior alternative.
You can also format your content into bullet points or numbered lists, bold, italicize, or even convert a highlighted section of text into a hyperlink. You can also adjust paragraphs into various heading sizes.
Note: Hemingway app highlights serve merely as guidance, and you aren’t obligated to rectify everything highlighted. Some lengthy sentences are effective and may not require any modifications. Thus, the objective is to reduce your readability score to simplify your writing for crafting better job descriptions.
How does it function?
Simply copy and paste your job description text into Hemingway and you can observe aspects like:
- The academic level of your writing (this IBM job description stands at the 14th-grade level which is “poor” and Hemingway suggests aiming for the 9th grade)
- Usage of adverbs, active versus passive voice, and sentence lengths
- The count of letters, characters, words, sentences, paragraphs, and reading duration
2. Microsoft Word’s Readability Statistics
If you utilize Microsoft applications, MS Word offers a straightforward tool. Just navigate to Tools/Options/Spelling Grammar and ensure “Readability Statistics” is checked.
This feature allows you to view some essential statistics like the total number of words, words per sentence, and academic level.
Nike’s JD that I evaluated performed well with 0 passive sentences but could benefit from lowering its readability grade level.
As per Readable, the Flesch Reading Ease assigns a score between 1 and 100, with 100 being the utmost readability score. A score between 70 and 80 corresponds to school grade level 8. Scores are determined based on two factors:
- Length of sentences. Evaluated by the average number of words within a sentence
- Length of words. Evaluated by the average number of syllables per word
Thus, aim for a grade level around 8, which can be comprehended by schoolchildren aged 13 and 14. This indicates the text should be relatively easy for the typical adult to read.
This tool aids you in crafting better job descriptions by delving deeper into readability algorithms (or “algos” as some enthusiasts may refer to them).
For instance, it indicates this Apple Care remote job description as difficult to read. It even enumerates 3-syllable “challenging words” as harder-than-average for comprehension.
This tool provides a comprehensive list of words (prefixes and suffixes) identified as masculine and feminine. It also scrutinizes job advertisements for the inclusion of any such words. It calculates the relative ratio of masculine-coded to feminine-coded words to arrive at a general conclusion regarding the gender coding of the advertisement.
So, how does it function to assist you in writing better job descriptions?
Firstly, input your job description into this tool to aid in crafting gender-neutral JDs. Subsequently, the job advertisement is analyzed when you click the “check” button. It will generate a summary indicating whether the advertisement is strongly ‘male-coded’ or ‘female-coded’ and identify the male-coded and female-coded words contained in the ad.
One of the most sought-after writing aids available online provides nearly comprehensive services to craft a flawless and impactful job description:
A. Create a free job description
A job description generator can assist you in producing job descriptions in moments, streamlining your workflow so you can dedicate more time to other vital recruiting activities like interviews.
While developing job descriptions, it’s advisable to supply substantial information. Thus, the more descriptive your prompts, the more accurate and tailored your job description will be. Ensure to incorporate the following details into your prompt:
- Information about your job posting, such as the job title, particular skills, main responsibilities and prerequisites
- Your preferred structure (e.g., list the job responsibilities in bullet points)
- The style you wish your job description to embody
- Details regarding your company
How does it function?
Step 1: Input the job title
Step 2: Include company specifics like the name and employee benefits
Step 3: Grammarly provides insights into the Key Responsibilities and Required Skills and Qualifications sections. And voila! You now possess a ready-to-use job description.
You can modify your drafts as necessary to achieve the right professionalism, tone, and length with just a few clicks.
B. Reviews and rectifies your job description for grammar, spelling, or punctuation mistakes
Post-generation of your job description, Grammarly assesses the following:
- Grammar – highlights and clarifies significant grammar issues like dangling modifiers or run-on phrases
- Spelling – highlights typos and common spelling errors just like in Microsoft Word
- Punctuation – highlights punctuation issues such as unnecessary apostrophes or absent periods or commas.
- Conciseness – Similar to the Hemingway app, it scans your job descriptions for repetitive words and lengthy sentences and suggests a straightforward, concise alternative to enhance your message’s impact.
Advantages:
- Tone detection will inform you about the tone of your writing. For instance, it might indicate that your job postings could sound excessively formal or overly friendly.
- It accommodates various versions of the English language. You can select from American, UK, Australian, or Canadian English.
How does it function?
Paste your text or begin typing below to identify grammatical, punctuation, and spelling errors. Hover over the highlights to view suggestions. Click a suggestion to accept it.
6. ChatGPT
There are numerous ways ChatGPT can assist you in crafting improved job descriptions:
A. Eliminate biased language in your job descriptions
ChatGPT can support you in creating enhanced job descriptions that resonate with candidates from varied backgrounds.
It will examine your job posting for biased terms and phrases and recommend more inclusive wording.
Example:
Prompt: Review the following job posting for any biased language associated with age, ethnicity, or educational background:
Senior Tutor: Command Education
Outcome:
Upon analysis, ChatGPT revealed that the job description contained biased language regarding educational background:
The job advertisement from Command Education lists a requirement that may be perceived as biased towards educational background:
Educational
Background Requirement: The expectation for applicants to possess a BA/BS degree from an Ivy League or prestigious institution might be viewed as exclusionary and could reinforce educational elitism. This stipulation may inadvertently discriminate against individuals with equivalent experience and qualifications who attended schools not classified as “Ivy League or prestigious.” This could hinder diversity within the candidate pool by disregarding potentially qualified individuals based on the reputation of their educational background rather than their competencies or abilities.
Such a requirement may also unintentionally contribute to biases linked to race, economic status, and geographic location, as access to esteemed colleges is frequently unevenly spread across these demographics.
To promote a more inclusive job listing focused on skills rather than pedigree, Command Education might consider adjusting this criterion to highlight the required skills and expertise instead of the repute of the school attended. They could express a preference for degrees in pertinent fields or outline the skills and knowledge anticipated from the education, without restricting it to Ivy League or top-tier institutions.
It doesn’t stop there. It would propose a more inclusive alternative:
Prompt: Propose a more inclusive alternative
Result:
Here’s an alternative phrasing for the educational requirement aimed at being more inclusive and concentrating on the skills and knowledge essential for the role:
Requirements:
- Education: Successful completion of a BA/BS degree in a relevant area. We appreciate various educational backgrounds and are especially keen on candidates demonstrating a solid understanding of SAT and ACT material, outstanding teaching skills, and a strong commitment to academic growth and student achievement.
- Experience: Candidates should have a minimum of one year of SAT/ACT instruction and/or tutoring experience and possess proficiency in teaching all sections of the SAT and ACT.
- Work Authorization: Authorized to work in the United States without sponsorship.
- Skills: Applicants must be self-motivated with exceptional communication and organizational skills, excellent follow-through, and the capability to work both independently and collaboratively within a small, efficient team.
This revised requirement broadens the opportunity for a wider spectrum of qualified applicants while sustaining high expectations for the skills and experiences needed for the position.
B. Conduct A/B testing
Test various job description formats. A/B test your JD to determine the most impactful messaging and layout. Experiment with headlines, descriptions, and calls to action to boost candidate engagement and application numbers.
Prompt: Create two job descriptions for a CPA
Job Description 1: Senior CPA – Tax Specialist
Job Overview:
We are on the lookout for a seasoned Senior Certified Public Accountant (CPA) who specializes in tax services to become part of our vibrant team. The optimal candidate will oversee tax compliance, planning, and strategies for our diverse clientele, including corporations, partnerships, and affluent individuals.
Responsibilities:
- Prepare and review federal and state income tax returns for individuals, businesses, and various entities.
- Counsel clients regarding the tax implications of business choices and assist in strategizing to reduce tax burdens.
- Perform thorough analyses to guarantee clients adhere to regulations and take advantage of available tax incentives.
- Stay informed on the most recent tax laws and regulations.
- Lead client meetings to discuss tax topics, provide updates, and give strategic counsel.
- Collaborate with the accounting team to synchronize tax strategies within overall business plans.
- Oversee and mentor junior tax employees, ensuring precision and compliance in their outputs.
Qualifications:
- Bachelor’s degree in Accounting or a related discipline; a Master’s degree in Taxation is advantageous.
- Certified Public Accountant (CPA) license is mandatory.
- A minimum of 5 years of experience in tax accounting and compliance within a public accounting environment.
- Proficient in tax preparation software and the Microsoft Office Suite.
- Strong analytical, problem-resolution, and project management abilities.
- Exceptional interpersonal and communication skills.
We Provide:
- A competitive salary and benefits package.
- Opportunities for professional growth and advancement of career.
- A nurturing and collaborative workplace.
Job Description 2: CPA – Financial Auditor
Job Overview:
An esteemed financial services company is in search of a meticulous Certified Public Accountant (CPA) to join our auditing team. The successful candidate will carry out financial audits across different industries, ensuring adherence to financial reporting and accounting criteria.
Responsibilities:
-
Design and implement financial audits to guarantee adherence to GAAP and relevant laws and regulations.
- Examine financial statements and accounting documentation for precision and legal adherence.
- Detect audit discrepancies and suggest enhancements in internal controls and accounting practices.
- Compile audit documents, showcasing findings and suggestions to management and essential stakeholders.
- Work together with clients to comprehend their business workflows and requirements.
- Oversee multiple audit projects, ensuring they are finalized promptly and within the financial plan.
- Mentor and manage junior auditors, offering direction and support to enhance their professional development.
Requirements:
- Bachelor’s degree in Accounting or a corresponding discipline.
- Certified Public Accountant (CPA) credential necessary.
- At least 3 years of experience in financial auditing within a public accounting organization.
- Solid understanding of auditing standards, methodologies, and relevant laws.
- Skilled in auditing software and Microsoft Office Suite.
- Outstanding analytical, technical, and investigative abilities.
- Excellent communication and people skills, with the capability to engage effectively with all tiers of staff and clients.
Our Offerings:
- An attractive salary along with a comprehensive benefits package that encompasses health, vision, and dental insurance.
- An energetic, inclusive, and nurturing workplace.
- Ongoing professional development and career advancement prospects.
Prompt: Create 2 variations of the two job descriptions: headlines, descriptions, and calls to action
ChatGPT generated 2 alternatives for headlines, job descriptions, and calls to action:
Headlines
Variant A (Senior CPA – Tax Expert): “Become Part of Our Premier Tax Team – Senior CPA Wanted!”
Variant B (CPA – Financial Auditor): “Inspire Financial Compliance – Join Us as Our Next CPA Auditor!”
Job Descriptions:
Variant A (Senior CPA – Tax Expert): Concentrate on outlining tax planning and compliance, emphasizing advisory roles and client relations.
Variant B (CPA – Financial Auditor): Highlight audit execution, the significance of compliance, and the role’s influence on client financial wellbeing.
Calls to Action
Variant A (Senior CPA – Tax Expert): “Apply Now to Start Impacting Tax Strategies!”
Variant B (CPA – Financial Auditor): “Prepared to Direct Audits That Matter? Apply Today!”
Create various versions of your job posting components (headlines, descriptions, and calls to action). Randomly display different combinations of these elements to site visitors. Monitor which versions perform best by evaluating click-through rates, application rates, and conversions.
Once enough data is gathered, utilize ChatGPT to analyze the findings and pinpoint the most efficient combination of elements to optimize your job postings for attracting more qualified candidates.
Prompt: Analyze which version performs best based on the following data below
Headline
Variant A:
CTR: 2.5%
Application Rate: 1.2%
Conversion Rate: 0.6%
Variant B:
CTR: 1.8%
Application Rate: 0.9%
Conversion Rate: 0.4%
Job Description
Variant A:
CTR: 3.2%
Application Rate: 1.5%
Conversion Rate: 0.8%
Variant B:
CTR: 2.9%
Application Rate: 1.3%
Conversion Rate: 0.7%
Call to Action
Variant A:
CTR: 4.5%
Application Rate: 2.0%
Conversion Rate: 1.2%
Variant B:
CTR: 4.1%
Application Rate: 1.8%
Conversion Rate: 1.0%
Headline
Variant A demonstrates superior performance:
Click-through Rate (CTR): 2.5% vs. 1.8% for Variant B
Application Rate: 1.2% vs. 0.9% for Variant B
Conversion Rate: 0.6% vs. 0.4% for Variant B
Job Description
Variant A exhibits better results as well:
Click-through Rate (CTR): 3.2% vs. 2.9% for Variant B
Application Rate: 1.5% vs. 1.3% for Variant B
Conversion Rate: 0.8% vs. 0.7% for Variant B
Variant B
Call to Action
Variant A consistently surpasses Variant B:
Click-through Rate (CTR): 4.5% compared to 4.1% for Variant B
Application Rate: 2.0% versus 1.8% for Variant B
Conversion Rate: 1.2% in contrast to 1.0% for Variant B
Overall Evaluation
In every area—CTR, application rate, and conversion rate—Variant A outshines Variant B. This indicates that the content and arrangement of Variant A are more effective at captivating potential candidates, encouraging them to engage, apply, and ultimately convert at superior rates than Variant B.
Considering these findings, it would be prudent to adopt Variant A for the headline, job description, and call to action in the job postings to enhance potential candidates’ engagement and conversion.
Although not specifically intended for job descriptions, this complimentary graphic design tool can produce visually striking job postings featuring images, icons, and text.
This online graphic design resource offers the following:
- Templates for job vacancy announcements assist you in filling open positions while drawing in the finest job seekers. Easily modify any design to craft an impressive and informative job announcement.
Enhance Your Job Descriptions: Review and Revise JDs
Enhance Your Job Descriptions by Keeping Your JDs Updated
An effective job description encompasses more than just a compilation of requirements and responsibilities. It serves as the initial impression a prospective employee has of your organization. Over time, positions progress, and job expectations evolve. Thus, it’s wise to not only create better job descriptions but also to routinely evaluate and adjust them.
Enhance Your Job Descriptions by Mirroring Current Demands and Trends
The employment landscape is perpetually shifting, with new skills and technologies arising constantly. Your job descriptions ought to mirror these developments to attract elite talent. Therefore, keeping them current ensures you connect with the right individuals. This is particularly crucial for hiring managers aiming to identify a suitable match for their open roles.
Enhance Your Job Descriptions to Streamline Your Hiring Process
Revamping your job descriptions also presents a valuable opportunity to refine your hiring process. A well-structured job description sets transparent expectations for potential candidates. It should encompass sufficient information regarding the corporate culture, salary band, and specific terms related to the position. This can assist prospective employees in discerning if they align with the company’s culture and the job prerequisites.
Enhance Your Job Descriptions to Attract High-Quality Talent
A precise job description that employs language effectively can draw in the finest candidates. This is due to its clear outline of the role and highlights of key responsibilities. Consequently, by consistently updating your job descriptions, you’re likelier to capture the interest of the right talent throughout the recruitment process. Moreover, search engines favor recently updated content. Therefore, refreshed job descriptions are more likely to reach target candidates.
Enhance Your Job Descriptions to Maintain Compliance and Relevance
Legal standards and corporate culture may evolve over time. Hence, updating your job descriptions guarantees they align with current legal norms and accurately depict your organization’s corporate ethos. This further aids in establishing clear expectations for both existing and new employees.
Enhance Your Job Descriptions to Strengthen Your Employer Brand
Finally, the regular review and updating of job descriptions serve as an effective approach to fortify your employer brand. It demonstrates that your organization values clarity and openness, attracting both new hires and exceptional candidates. Therefore, keep in mind that a well-maintained job description serves not only external purposes but is also beneficial for internal use, such as during performance evaluations or when delineating roles for current team members.
If you seek a premium job description writing tool.
These resources are excellent for assisting you in crafting superior job descriptions one at a time. And they are complimentary!
Should you desire all of your job descriptions to be impeccably written, consider Ongig’s Text Analyzer. It evaluates the bias, readability, and overall allure of your listings to attract top-tier talent. We even have a professional copywriting team ready to rewrite them for you.
Contact me for our latest demonstration if you believe we can assist!