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<p class&equals=”lead”>Your organization’s career page serves as an essential component of your online recruitment strategy.</p>
<p>This is where applicants visit to learn about your company and determine if they should explore your job vacancies (or shift to another organization).</p>
<p>Bearing this in mind, if you aspire to create the ultimate company career page, the focus should be on <span style=”text-decoration: underline;”>drawing in</span> and <span style=”text-decoration: underline;”>captivating</span> candidates.</p>
<img title=”company career page goals – Ongig | Ongig Blog” fetchpriority=”high” decoding=”async” width=”1200″ height=”336″ class=”size-full wp-image-29684 aligncenter” src=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-goals-Ongig.png” alt=”company career page goals” srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-goals-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-goals-Ongig-180×50.png 180w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-goals-Ongig-300×84.png 300w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-goals-Ongig-768×215.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-goals-Ongig-1024×287.png 1024w” sizes=”(max-width: 1200px) 100vw, 1200px”/>
<p>Currently, I’m concentrating on career sites to “Attract” and “Engage” your applicants. We similarly have information on how to convert them through your actual job postings/job descriptions in our <a href=”https://www.ongig.com/job-descriptions/” target=”_blank” rel=”noopener”>Job Description Guide</a>.</p>
<p>I’ve been examining some of the finest company career pages and their content. Here’s a compilation of 10 career pages that excel in both attraction and engagement.</p>
<h2 style=”text-align: center;”><a href=”https://www.nimbustx.com/culture-careers/” target=”_blank” rel=”noopener”>Nimbus Therapeutics</a></h2>
<ul>
<li>Distinctive URL = Nimbus utilizes “culture-careers” rather than simply “careers”. This is nuanced yet noteworthy.</li>
<li>Distinctive Background &; Career Page Layout — Observe how Nimbus employs a wood-like brownish background? Pulling off a dark background is challenging since it requires the text to be of a lighter shade. They manage this adeptly and manage to stand out due to it.</li>
<li>Evident Call-to-Action — Their “Open Positions” main call-to-action is straightforward and distinct (centered on the screen and above the fold on a yellow post-it note style design. Exceptional!).</li>
</ul>
<img title=”company career page nimbus therapeutics- Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”1454″ class=”size-full wp-image-29654 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-nimbus-therapeutics-Ongig.png” alt=”nimbus therapeutics career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-nimbus-therapeutics-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-nimbus-therapeutics-Ongig-91×110.png 91w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-nimbus-therapeutics-Ongig-248×300.png 248w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-nimbus-therapeutics-Ongig-768×931.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-nimbus-therapeutics-Ongig-845×1024.png 845w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==”
style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/1454;”/>
<h2 style=”text-align: center;”><a href=”https://mastery.net/careers/” target=”_blank” rel=”noopener”>Mastery Logistics</a></h2>
<ul>
<li>Distinctive Headline — “Our Heart” is not something you encounter daily on a career homepage. It accomplishes 2 objectives for the candidate:
<ul>
<li>Captures their interest (the initial phase in effective marketing)</li>
<li>Expresses their principles</li>
</ul>
<div>
<li>
<li>Hero Image — A photo of smiling individuals, including a person of color is, if genuine, a powerful utilization of media.</li>
<li>“Our Employees Take Precedence” — Most firms would feature the section title “Benefits” but Mastery instead adopts “Our Employees Take Precedence” (with a minor “Benefits” sub-title. This is efficient in marketing because the benefits are the “What”, yet most candidates prioritize the “Why”.</li>
<li>The “Values” and “Our People” sections thereafter emphasize that this is a values/people-focused institution.</li>
</ul>
<img title=”best company career pages mastery – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2720″ class=”size-full wp-image-29666 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-mastery-Ongig.png” alt=”mastery logistics company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-mastery-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-mastery-Ongig-49×110.png 49w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-mastery-Ongig-132×300.png 132w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-mastery-Ongig-768×1741.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-mastery-Ongig-452×1024.png 452w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2720;”/>
<h2 style=”text-align: center;”><a href=”https://www.henkel-northamerica.com/careers” target=”_blank” rel=”noopener”>Henkel</a></h2>
<ul>
<li>Distinctive headline — “Henkel is for individuals who rise to the occasion. Are you?”. This is impactful because it:
<ul>
<li>Differentiates as exceptional. It’s daring. It conveys “We are not for everyone”.</li>
<li>It’s informal. It begins with an assertion about Henkel being a place where one can excel and then asks a question (conversational) that also presents a challenge to the applicant. This exemplifies excellent marketing in a headline.</li>
</ul>
<div>
<li>
<li>Straightforward call-to-action — Observe how the “Find your job” serves as the main call-to-action for the applicant and is prominently displayed. They don’t hesitate. If the headline ensnared you, it’s time for the applicant to look for positions.</li>
<li>1st Person/2nd Person — Do you observe how the “”Mindset”” section revolves around “We” (1st person) and “You” (2nd person)? This enhances its conversational nature.</li>
<li>Figures we take pride in — That’s a clever title for a #s section. They could have easily just referred to it as “Numbers” which wouldn’t have been nearly as powerful.”</li>
</ul>
<img title=”Best Company Career Pages Henkel – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”1634″ class=”size-full wp-image-29642 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/Best-Company-Career-Pages-Henkel-Ongig.png” alt=”henkel company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/Best-Company-Career-Pages-Henkel-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/Best-Company-Career-Pages-Henkel-Ongig-81×110.png 81w, https://blog.ongig.com/wp-content/uploads/2020/12/Best-Company-Career-Pages-Henkel-Ongig-220×300.png 220w, https://blog.ongig.com/wp-content/uploads/2020/12/Best-Company-Career-Pages-Henkel-Ongig-768×1046.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/Best-Company-Career-Pages-Henkel-Ongig-752×1024.png 752w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio:
1200/1634;”/>
<h2 style=”text-align: center;”><a href=”https://jobs.paloaltonetworks.com/ga-persona/” target=”_blank” rel=”noopener”>Palo Alto Networks</a></h2>
<ul>
<li>Color Palette — Their vivid orange backdrop attracts your focus instantly.</li>
<li>Headline &; Video — After seizing your attention they captivate you with a notable headline and a clip featuring one of their Sr. Directors.</li>
<li>Comprehensive Career Page — Their site is far more extensive than the screenshot provided below, but for brevity, we condensed it (<a href=”https://jobs.paloaltonetworks.com/search-jobs” target=”_blank” rel=”noopener”>explore their complete career page</a>). Some of their extra sections encompass: “Life at Palo Alto Networks”, “Veterans”, and “Join Talent Community”. These subsections also redirect to a specific page on their career site.</li>
</ul>
<img title=”company career pages palo alto networks – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2382″ class=”size-full wp-image-29653 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-pages-palo-alto-networks-Ongig.png” alt=”palo alto networks company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-pages-palo-alto-networks-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-pages-palo-alto-networks-Ongig-55×110.png 55w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-pages-palo-alto-networks-Ongig-151×300.png 151w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-pages-palo-alto-networks-Ongig-768×1524.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-pages-palo-alto-networks-Ongig-516×1024.png 516w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2382;”/>
<h2 style=”text-align: center;”><a href=”https://inc.joinroot.com/careers/” target=”_blank” rel=”noopener”>Root Inc.</a></h2>
<ul>
<li>Stunning hero image media — They excel at featuring their staff for the majority of the visuals on their career page.</li>
<li>Inviting Headline — “Meet Root Inc.” feels welcoming and the sub-headline emphasizes their aim “Challenging the $250 billion insurance industry”.</li>
<li>Concise call-to-action — “View All Openings” is prominently displayed and the button is the sole orange button element on the page. This ensures it stands out.</li>
</ul>
<img title=”best company career pages root inc – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2133″ class=”size-full wp-image-29681 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-root-inc-Ongig.png” alt=”root inc company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-root-inc-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-root-inc-Ongig-62×110.png 62w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-root-inc-Ongig-169×300.png 169w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-root-inc-Ongig-768×1365.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-root-inc-Ongig-576×1024.png 576w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2133;”/>
<h2 style=”text-align: center;”><a href=”https://vungle.com/careers/” target=”_blank” rel=”noopener”>Vungle</a></h2>
<ul>
<li>Headline — Vungle conveys assurance in their business with “We’re going places”, and then invites the candidate “Come with us”.</li>
<li>Color Palette — Similar to Palo Alto Networks, Vungle employs vibrant corporate hues and integrates them on their career page. This yellow/gold backdrop draws your attention swiftly!</li>
<li>Minimalism — I appreciate the uncluttered design of this career page. With only 3 sections and a smidgen of text, in my view, this carries more significance than a career page overloaded with excessive text.</li>
<li>Single Call-to-Action Button — Generally, if applicants arrive at your career page they’re searching for a job.
You can observe that Vungle is aware of this, as they feature a solitary button/call-to-action, prompting you to “Explore all openings”.</li>
</ul>
<img title=”company career page Vungle – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2467″ class=”size-full wp-image-29662 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-Vungle-Ongig.png” alt=”Vungle company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-Vungle-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-Vungle-Ongig-54×110.png 54w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-Vungle-Ongig-146×300.png 146w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-Vungle-Ongig-768×1579.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/company-career-page-Vungle-Ongig-498×1024.png 498w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2467;”/>
<h2 style=”text-align: center;”><a href=”https://www.rapid7.com/careers/” target=”_blank” rel=”noopener”>Rapid 7</a></h2>
<ul>
<li>Distinctive Headline — “Bring You” is concise and refers to the candidate (“you”).</li>
<li>Simple Job Search — They promptly provide a link to explore job vacancies. You might be surprised at how many career portals complicate the search for actual jobs.</li>
<li>Smart Quiz — They engage the candidate with a query of “Would you prefer…Travel the road less taken or Follow the Yellow Brick Road” leading to an entertaining quiz.</li>
<li>Diversity &; Inclusion Segment — Demonstrate to candidates that D&&I is important to you by allocating a segment of your career page to it.</li>
</ul>
<img title=”best company career pages rapid 7 – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2062″ class=”size-full wp-image-29675 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-rapid-7-Ongig.png” alt=”rapid 7 company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-rapid-7-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-rapid-7-Ongig-64×110.png 64w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-rapid-7-Ongig-175×300.png 175w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-rapid-7-Ongig-768×1320.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-rapid-7-Ongig-596×1024.png 596w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2062;”/>
<h2 style=”text-align: center;”><a href=”https://careers.nordstrom.com/” target=”_blank” rel=”noopener”>Nordstrom</a></h2>
<ul>
<li>Headline — Speaks directly to the candidate “Hi, We’re thrilled to have you here!”</li>
<li>Featured Image/Thumbnail — The highlighted video thumbnail also acts as a striking feature image of three diverse employees from various backgrounds.</li>
<li>Featured Video — An excellent employer branding video that provides a glimpse into the work environment. You also get to hear insights from Nordstrom leadership.</li>
<li>Career Page Structure — I appreciate how they categorize candidates from the outset. The sections on their career page link to specific job categories (Stores, Headquarters, International, Internships) to enhance a more focused candidate journey.</li>
</ul>
<img title=”best company career pages nordstrom – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2619″ class=”size-full wp-image-29677 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-nordstrom-Ongig.png” alt=”nordstrom company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-nordstrom-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-nordstrom-Ongig-50×110.png 50w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-nordstrom-Ongig-137×300.png 137w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-nordstrom-Ongig-768×1676.png
768w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-nordstrom-Ongig-469×1024.png 469w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2619;”/>
<h2 style=”text-align: center;”><a href=”https://www.vacasa.com/careers” target=”_blank” rel=”noopener”>Vacasa</a></h2>
<ul>
<li>Excellent headline — It begins with something every candidate seeks, to enjoy their employment.</li>
<li>Call-to-Action — Pleasant different action verb “Join Us”, we often encounter “Apply Now” or “Job Openings”.</li>
<li>Vibrant Office Images &; Cheerful Faces — The remainder of the career page is filled with high-resolution photographs of the workplace and team members.</li>
</ul>
<img title=”best company career pages vacasa – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”1887″ class=”size-full wp-image-29678 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-vacasa-Ongig.png” alt=”vacasa company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-vacasa-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-vacasa-Ongig-70×110.png 70w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-vacasa-Ongig-191×300.png 191w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-vacasa-Ongig-768×1208.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-vacasa-Ongig-651×1024.png 651w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/1887;”/>
<h2 style=”text-align: center;”><a href=”https://careers.hoag.org/” target=”_blank” rel=”noopener”>Hoag</a></h2>
<ul>
<li>Excellent headline — Begins with an action verb (“Join”) and subsequently specifies the area (“Orange County”) and then utilizes social proof (“Orange County’s Highest Ranked Hospital”).</li>
<li>Call-to-Action is Evident — A prominent search box for jobs positioned above the fold illustrates what the candidate should proceed with next.</li>
<li>Cheerful Faces — The rest of the career page showcases cheerful/content employees, which we consistently recommend including.</li>
</ul>
<img title=”best company career pages Hoag – Ongig | Ongig Blog” decoding=”async” width=”1200″ height=”2518″ class=”size-full wp-image-29679 aligncenter lazyload” data-src=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-Hoag-Ongig.png” alt=”hoag company career page” data-srcset=”https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-Hoag-Ongig.png 1200w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-Hoag-Ongig-52×110.png 52w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-Hoag-Ongig-143×300.png 143w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-Hoag-Ongig-768×1612.png 768w, https://blog.ongig.com/wp-content/uploads/2020/12/best-company-career-pages-Hoag-Ongig-488×1024.png 488w” data-sizes=”(max-width: 1200px) 100vw, 1200px” src=”data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==” style=”–smush-placeholder-width: 1200px; –smush-placeholder-aspect-ratio: 1200/2518;”/>
<h3>REASON I COMPOSED THIS</h3>
<p>Ongig’s <a href=”https://www.ongig.com/candidate-experience/” target=”_blank” rel=”noopener”>Career Site Builder</a>assists employers in enhancing their career pages with the objective of attracting and engaging candidates. These examples of career pages illustrate the optimal practices for content and concepts.</p>
<p class=”meta”><time datetime=”2020-12-11″>December 11, 2020</time> by <a href=”https://blog.ongig.com/author/nick-misa/” rel=”author”>Nick Misa</a> in <a href=”https://blog.ongig.com/category/company-career-site/” rel=”category tag”>Company Career Site</a></p>
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