Attracting millennials is essential. Thus, you will require tailored job descriptions to engage this demographic.
Millennials (born 1982-2003) comprised 1 in 3 adults in the U.S. by 2020 and will constitute 75 percent of the workforce by 2025, according to the Brookings Report (see “How Millennials Could Upend Wall Street And Corporate America”).
Veronica Wright, CEO at ResumesCentre, recently discussed the hiring of millennials:
“The enthusiasm and drive of Gen Z are indescribable. My organization actively aims to employ millennials for their capacity to elevate the morale of those around them, enhancing overall team spirit.”
How can you draw millennials through your job listings?
Here are 4 suggestions for creating job descriptions that appeal to millennials:
Your job advertisement must be very readable if you aim to attract the frequently-distracted millennial applicants.
You could start by composing your job descriptions at the 8th-grade level or below. (That’s the reading level of renowned figures like Apple, Mark Twain, Warren Buffett, and some of the most skilled authors globally.)
Assess your readability using tools and services like Grammarly,Hemingway, or any of these 5 Free Tools to Enhance Job Descriptions.
It’s likely that you won’t discover millennials with extensive experience. Generation Z tends to have even less experience.
Instead of concentrating on experience in your job postings, consider emphasizing remuneration, objectives, and skills. All three of these were found to be most significant according to this Job Description heatmap highlighting what candidates truly value.
Smartphone usage is at its peak.
One of the largest user groups for smartphones and digital devices is millennials. These two facts alone should suffice to persuade you of the advantages of optimizing your job description for mobile usability.
To begin with, your website should utilize responsive design to implement a native layout solution accommodating various displays of devices. A native design will enable anyone with internet access to view your job listing as intended. Neightan Miller, SEO Specialist at FlashEssay, commented on mobile content optimization:
“Smartphones have become more crucial than ever. I always prioritize mobile when optimizing my clients’ content and then consider other alternatives.”
Next, you should reassess the structure and formatting of your job description for enhanced readability.
Moreover, segment the text into several paragraphs, emphasize key points, and keep content concise. This way, anyone can quickly glance at your job descriptions, but the right individuals (your desired candidates) will respond appropriately.
Olive Sanders, HR Manager at GetGoodGrade, shared her insights on hiring younger generations:
“Younger individuals, especially millennials, tend to avoid “serious” companies. They seek employment where they will find joy, not merely accept job offers to get by month-to-month.”
Incorporate images and videos showcasing your happy team members and the workspace where the candidate would be employed.
Conclusion
The millennial cohort can and will validate all the effort invested in crafting a robust job description for their recruitment.
Ensure to screen all candidates who approach you, irrespective of their generational background.
Recruit and retain the personnel who align with the existing internal culture, and you will come to appreciate the contributions millennials can offer once they are part of your team.
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